Various sources of literacy in the beauty world have leaked predictions of cosmetics in 2021. Eye makeup will dominate cosmetic trends in the next year. This factor is influenced by the habit of wearing masks which will continue to be done until this pandemic is over.
Eyeshadow, Eyeliner, Mascara, Eyebrow are products that will be in high demand. Ombre, Smokey Eyes, is believed to be booming again. Concealer as the basis for eye makeup build-up will also be an important weapon that must be in every woman's makeup pouch. However, innovation in lipstick products will also be awaited by beauty enthusiasts. The search for transfer-proof and moisturizing lipsticks still dominates the internet search engines.
In addition, the development of K-pop music which has dominated the charts in several countries has led to new Korean-style beauty trends. Such as the need for a cushion that is increasingly being looked at by women because of the coveting effect and flawless results. Whatever beauty product innovations you are developing, Albea Indonesia will always be there to provide added value to your products.